Roderick Fine Building

Philadelphia, PA

Roderick Fine Building specializes in restoration, historic preservation, and custom carpentry.

After meeting with the owner we decided to trace the original “R” letter mark designed by his grandfather. It was too atypical and meaningful to replace. We also talked about bringing the history of the craft, as a third generation woodworker, into the present with new ways to use the marks. We then added a filled version and handcrafted the accompanying text to better represent RFB’s personality and timelessness. 

Original logo and inital sketches 

RFB logo & lock ups

RFB in the wild