Enliven Planters

Visual Director, Photography and Design

Photography — Social Media Content — Marketing — Brand materials

Enliven Planters is a container gardening subscription service that curates seasonal planters for customers’ homes and businesses throughout the Greater Philadelphia Area.

Beginning in May 2018, I photographed our planters, employees, products, and events throughout each season. My work is regularly used on Instagram and Facebook, as well as for marketing purposes to promote and support the brand. The vast library of seasonal images can be accessed to show past work, promote future events, and educate new employees.

** I did not create this brand. Using the logo and brand developed by Push 10, I implemented the guidelines for materials such as sales booklets, manuals, and signs for the shop.

Photography

To showcase the natural beauty of the product that Enliven offers, needed to be bold, healthly, and vibrant throughout every season.

Each season brings a variety of plants, colors, and locations. The brand needed to keep a consistent look to boost brand recognition and engagement on social media.

See Enliven Planters brand photography page for more images.

Enliven Planters Summer photography by Yates Design Studio
Enliven Planters Winter photography by Yates Design Studio
Enliven Planters summer Morgans Pier photography by Yates Design Studio
Enliven Planters Summer photography by Yates Design Studio

Social Media 

With over 12k followers on Instagram, Enliven utilizes the social platform to showcase their seasonal plantings to the Greater Philadelphia Area and beyond.

My images are used on a regular basis to showcase Enliven’s seasonal designs, make announcements, and garner interested followers.

Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio
Enliven Planters Social media photography by Yates Design Studio

Sales Booklet

Sales booklets give Enliven’s customers all the information they need to understand the service, pricing, and contact information.

As one of their biggest touch points, the sales booklets needed to be chock full of important information and stellar floral arrangements. Enliven staff also use these as a way to help onboard new customers.

Care cards

Care cards are dual purpose – They temporarily brand the planters and also gives the customer useful information about the service. 

Shop signage

These signs were designed to help Enliven’s gardeners navigate the shop, specifically for loading and unloading trucks.