Tyler School of Art
Art Director, Soonduk Krebs
Print design — Photography — Brand Identity
Brother/Hoods highlights the distinctiveness of the neighborhoods within the City of Brotherly Love. For this project I am featuring the neighborhood of Fairmount, but plan to expand to incorporate additional neighborhoods in the future.
My goal is to create a brand identity for Fairmount in the form of a visual representation.
The final deliverable is a 36×48 inch poster that folds into a 9×12 inch booklet. Through research and photographic documentation, I created a portrait of the Fairmount neighborhood that can be used to learn and enjoy.
The booklet can be opened to reveal a large poster that can be used as wall art.
Sources: New York Public Library Archive, VisitPhilly.com, Fairmountcdc.org,
Preservationalliance.com, Elfantwissahickon.com, Easternstate.org, Thespringgardens.org.
All photography, unless otherwise stated, by Nicholas Yates 2020
The microsite is a resouce for anyone who wants to further explore the featured neighborhoods.
Fairmount is both modern and historic. The “F” that would represent Fairmount needed to feel both dated and present. I used an Old Style flourish balance a more modern sans serif shape. The letter leans into the future while holding onto the history it represents.
Full Logo Mark